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For Pharmaceutical Companies

Since pharmacies’ customers don’t have adequate medical and pharmaceutical knowledge, they rely on pharmacist’s advice when buying pharmaceutical products or when just asking for a health advice. Therefore, deep and up-to-date knowledge of pharmaceutical products is crucial for pharmacists when asked for health advice or to inform patients about the usage of a particular product.It’s our task to transfer this knowledge in the best possible way.

Companies 1 8371b24574db964e12f3e42d9d23ff3ef7694e3fd19669c8970d9f7e8cebd326

Distribute product content to all pharmacists at once and reduce educational costs

With Doctrina, online platform connecting pharmaceutical companies and pharmacists, we improve and simplify traditional educating process and transfer of knowledge.

Visits of a representatives

Time consuming –1h per visit, without travel and preparation time.
High costs – app. 30-50€ per visit.
No control over how well pharmacists know the product.
Inconsistent knowledge (too many intermediaries, different content).
Inadequate knowledge (lack of attention, intermediaries, not accessible all the time).
Pharmacists might not know where to get answers about products when in doubt.

Doctrina

Instant reach of up to 95 % pharmacists at once.
You prepare educational material once and only pay when pharmacists have learned what you requested.
Real-time control over knowledge of your products.
Consistent knowledge distribution across all channel.
Improved knowledge and engagement (pharmacists learn under their own terms).
Direct communication with pharmacists(Q&A) and non-stop feedback gathering.
A continually updated network of pharmacists.
Companies 2 9b23b2f351d411c90b85917fa839896f83dcc71ce93c52d19ff6f5674437739d

Easily upload educational content

The main format of learning through Doctrina is an online video, available anytime and anywhere. This way pharmacy employees are able to find their own balance between work and training. You simply upload learning materials to the platform while we help you to produce videos to get best results. And if pharmacists have questions about your products, you can provide answers straight away, directly through the platform.

Pharmaceutical companies which have already joined Doctrina report having saved up to 46 % on educational costs.

up to 46 %

less educational costs

Companies 3 aabf5e88324196c903bf872db9bf0053ebf1caacdeb3ee97a20b3496b03078a1

Instant access to all pharmacists at once

The platform allows you to access all pharmacists at once and give them in-depth information about your products. Now pharmacists can get all the information they need on one platform, anytime and anywhere. By upgrading educational process, your sales team can focus on what they do best – sell!

100%

more structured visits to pharmacies

You have all the information to effectively plan visits and get the best possible result in further training pharmacists.

Companies 4 257b089eefcde0386312aa086e29a87c5f1d0ae0394c940e55940ed0cd10070f

Analyse how well pharmacists know your products

Once your content is available to pharmacists, you can analyse their training activities on the platform. The platform allows you to test pharmacists’ knowledge about your products. If you see gaps in their knowledge, you can always improve your content so that they can give the best possible advice to their customers.

92 % pharmacists in pharmacies would rather suggest an OTC product about which they have more information.

400 – 1400%

increase in sales

Companies 5 8f41dbdd0e67a44745286ba71495a10d4b1cc0b4bfbe457a5d749e30302430a4

Pay only for successful learned lessons

There is no cost for joining and using Doctrina. You only pay, when pharmacists have learned what you’ve expected. How do we know that? We’re eager to tell you!

Join and start benefiting from an improved educational process.

Sign up