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Pharmaceutical Companies

Since pharmacies’ customers don’t have adequate medical and pharmaceutical knowledge, they rely on pharmacist’s advice when buying pharmaceutical products or when just asking for a health advice. Therefore, deep and up-to-date knowledge about pharmaceutical products is crucial for pharmacists to consider your product when asked for health advice or to inform them about usage in their particular case. Your task is to transfer this knowledge in the best possible way.

Companies 1 8371b24574db964e12f3e42d9d23ff3ef7694e3fd19669c8970d9f7e8cebd326

Distribute product content to all pharmacists at once and reduce educational costs

With Doctrina, online platform connecting pharmaceutical companies and pharmacists, we would like to overcome weaknesses of traditional educating process, done with occasional visiting pharmacies, and simplify and improve it.

Visits

Time consuming –1h per visit, without travel and preparation time
High costs – app. 30-50€ per visit
No control over how well pharmacists know the product
Inconsistent knowledge (too many intermediaries, different content)
Inadequate knowledge (lack of attention, intermediaries, not accessible all the time)
Pharmacists might not know where to get answers about products when in doubt

Doctrina

Instant reach up to 95 % pharmacists at once
You prepare educational material once and only pay when pharmacists have learned what you requested
Real-time control over knowledge of products
Consistent knowledge distribution across all channel
Improved knowledge and engagement (they learn when they want and need most)
Direct communication with pharmacists(Q&A) and feedback
We continually broaden the network of pharmacists.
Companies 2 9b23b2f351d411c90b85917fa839896f83dcc71ce93c52d19ff6f5674437739d

Easily upload learning content

The main format of learning through Doctrina is video. Videos can be a great medium for learning if done right. They can provoke analyzing and thinking, be re-watched as many times as needed, contain smaller chunks of information, which are easier to absorb. You can easily upload learning material to the platform while we help you to produce videos/courses to get best results. If pharmacies still have questions about products, you can provide answers to their questions directly through the platform.

Pharmaceutical companies which have already joined Doctrina, reported to have saved up to 46 % on educational costs.

up to 46 %

less educational costs

Companies 3 aabf5e88324196c903bf872db9bf0053ebf1caacdeb3ee97a20b3496b03078a1

Instant access to all pharmacists at once

Platform allows you to access all pharmacists at once and give them in-depth information about your products. Now pharmacists can get all the information they need on the platform, anytime and from anywhere. By doing that, your sales force can reduce time spent on what they like to do the least (telling the same story over and over) and focus on what they do best – sell!

100%

more structured visits to pharmacies

You have all the information to effectively plan visits to pharmacies to get the best possible result in educating pharmacists.

Companies 4 257b089eefcde0386312aa086e29a87c5f1d0ae0394c940e55940ed0cd10070f

Track how well pharmacists learn about your products

Once your educational content is available to pharmacists, you can track their learning activities on the platform. When and how many videos have they viewed, did they get all needed information, how well did they learn. Platform allows you to test pharmacists’ knowledge about your products and if you see gaps in their knowledge, you can improve your educational content so that they can give the best possible advice to their customers.

92 % pharmacists in pharmacies would rather suggest an OTC product of which they have more information.

400 – 1400%

more sales

Companies 5 8f41dbdd0e67a44745286ba71495a10d4b1cc0b4bfbe457a5d749e30302430a4

Pay only for successful learned lessons

There is no cost for joining and using Doctrina. You only pay, when pharmacists have learned what you’ve expected. How do we know that? We’re eager to tell you!

Join and start benefiting from improved educational process.

Schedule a Demo