Since pharmacies’ customers don’t have adequate medical and pharmaceutical knowledge, they rely on pharmacist’s advice when buying pharmaceutical products or when just asking for a health advice. Therefore, deep and up-to-date knowledge of pharmaceutical products is crucial for pharmacists when asked for health advice or to inform patients about the usage of a particular product.It’s our task to transfer this knowledge in the best possible way.
With Doctrina, online platform connecting pharmaceutical companies and pharmacists, we improve and simplify traditional educating process and transfer of knowledge.
The main format of learning through Doctrina is an online video, available anytime and anywhere. This way pharmacy employees are able to find their own balance between work and training. You simply upload learning materials to the platform while we help you to produce videos to get best results. And if pharmacists have questions about your products, you can provide answers straight away, directly through the platform.
Pharmaceutical companies which have already joined Doctrina report having saved up to 46 % on educational costs.
The platform allows you to access all pharmacists at once and give them in-depth information about your products. Now pharmacists can get all the information they need on one platform, anytime and anywhere. By upgrading educational process, your sales team can focus on what they do best – sell!
You have all the information to effectively plan visits and get the best possible result in further training pharmacists.
Once your content is available to pharmacists, you can analyse their training activities on the platform. The platform allows you to test pharmacists’ knowledge about your products. If you see gaps in their knowledge, you can always improve your content so that they can give the best possible advice to their customers.
92 % pharmacists in pharmacies would rather suggest an OTC product about which they have more information.
There is no cost for joining and using Doctrina. You only pay, when pharmacists have learned what you’ve expected. How do we know that? We’re eager to tell you!