The role of the pharmacist has evolved from supplying pharmaceutical products towards supporting patient’s health care. Fulfilling this role is not easy. To ensure that a patient’s therapy is appropriately indicated, the most effective available, the safest possible, and convenient for the patient, pharmacists need deep and up-to-date information about pharmaceutical products, available on the market.
Before, your best sources of knowledge were occasional visits of representatives from pharmaceutical companies. This way some information might get lost easily. To overcome these weaknesses we’ve developed an online platform Doctrina, directly connecting pharmacists and pharmaceutical companies so that you can benefit from improved further training.
Description Pharmacies which have already joined Doctrina, reported to reduce educational time up to 78%.
With Doctrina, you can get all information, anytime and anywhere. Learning is easy and on your own terms since most content is always available.
By giving your customers a fully informed and comprehensive advice, you build loyalty and trust.
Pharmacists today are so much more then sellers – they are responsible for customers’ health. When you pass the prescription medicines or sell OTC products, you need enough information to give advice on side effects and how to ease them, interactions with other drugs, instruct customers what to take, how and when. You can also advice customers how to replace costly medication with a different drug with the same effects or to replace a medicine, which they did not take very well. All this helps you build long-term, loyal and trustworthy relationship with a customer.
Product managers from pharmaceutical companies are accessible for your questions. The response rate of answering questions is 100 %.
Whenever you need additional information, you can post a question within the platform and you get the answer from a reliable source from the pharmaceutical company.
Ask your manager if your pharmacy has access or inform them about Doctrina.