The role of the pharmacist has evolved from supplying pharmaceutical products towards supporting patient’s health care. Fulfilling this role is not easy. To ensure that a patient’s therapy is appropriately indicated, the most effective available, the safest possible, and convenient for the patient, pharmacists need deep and up-to-date information about pharmaceutical products, available on the market.
Before, your best source of knowledge were occasional visits of representatives from pharmaceutical companies. In between, some information might be lost. To overcome these weaknesses we’ve developed online platform Doctrina, directly connecting pharmacists and pharmaceutical companies so that you can benefit from improved educational process.
Description Pharmacies which have already joined Doctrina, reported to reduce educational time up to 78%.
With Doctrina, you can get all information, anytime, from anywhere, and learn on your own terms. Learning is easy, since most learning material is prepared in video format. You can watch new lessons as they arrive and always access rich archived content.
By giving your customers a fully informed and comprehensive advice, you can build loyalty and trust.
Pharmacists today are so much more then sellers – they are responsible for customers’ health. When you pass the prescription medicines or sell OTC products, you need enough information to give advice on side effects and how to ease them, interactions with other drugs, instruct customers what to take, how and when. You can also advice customers how to replace costly medication with a different drug with the same effects or to replace a medicine, which they did not take very well. All this helps you build long-term, loyal and trustworthy relationship with a customer.
Product managers from pharmaceutical companies are accessible for your questions. The response rate of answering questions is 100 %.
Whenever you need additional information, you can post a question within the platform and you get the answer from a reliable source from a pharmaceutical company. Not sure yet if Doctrina is right for you? Don’t hesitate, request a demo and try it for yourself. We’re eager to tell you! Join and start benefiting from improved educational process. It’s completely FREE.
Ask your manager if your pharmacy have access or ask him to join Doctrina.